WE ARE THE PHYSICAL

INTELLIGENCE INSTITUTE

The world’s leading expert resource and community of people interested in the development, sharing and application of Physical Intelligence.

A COMMUNITY

Pioneering, adventurous coaches and leaders – either practicing Physical Intelligence and/or learning how to apply the techniques and the theory of Physical Intelligence to their coaching and people transformation activities.

A PLACE TO SHARE

All of the best “how tos”, insights, research, technologies, practices, experiences, and resources, to continue to develop and share the Physical Intelligence pedagogy.

A PLACE TO CELEBRATE

Using the amazing ability of our bodies — to provoke thought, raise standards and leverage this work to help people achieve more, stress less and live more happily.

A COMMUNITY

Pioneering, adventurous coaches and leaders – either practicing Physical Intelligence and/or learning how to apply the techniques and the theory of Physical Intelligence to their coaching and people transformation activities.

A PLACE TO SHARE

All of the best “how tos”, insights, research, technologies, practices, experiences, and resources, to continue to develop and share the Physical Intelligence pedagogy.

A PLACE TO CELEBRATE

Using the amazing ability of our bodies — to provoke thought, raise standards and leverage this work to help people achieve more, stress less and live more happily.

OUR TEAM

OUR TEAM

Claire Dale

Founder, mover and shaker

Movement specialist, leading exponent of Physical Intelligence, international speaker and co-author of the award-winning book Physical Intelligence, Claire successfully coaches, trains and consults to help individuals and teams achieve peak performance through Physical Intelligence. 

With a background in contemporary dance, Claire led her own dance company to European critical acclaim during the 1990s representing Great Britain and creating works for Sir Paul McCartney, Alsop Architects, CandoCo and L’Oreal.

Claire began integrating Physical Intelligence into the world of business in 2002 when she founded Companies in Motion. Her highly charismatic coaching, facilitation and guest speaker skills have engaged individuals and training audiences at National Express, Sony, Bank of New York Mellon, BAE, SAGE, J.P.Morgan, Mars, Shell and AstraZeneca among many others.

As advisor to Nasreen Sheikh, Director of The Empowerment Collective, Claire is actively working to campaign for global human rights and an end to modern-day slavery.

Kevin Chapman

Momentum and mission

Kevin is a highly experienced coach, consultant, trainer, communication specialist and business leader with significant commercial experience designing and delivering leadership and high-performance coaching. He has worked with clients including BP, Coors, Shell, HSBC, PwC, Aon and Jaguar Land Rover.

As managing director of RADA Business, Kevin built a market-leading performance brand in communication training and leadership impact, growing the business substantially over 5 years. This work included developing pioneering training for women in multiple countries to build confidence and presence at work.

He is highly valued for his expertise in storytelling, narrative, leadership performance and change management becoming a trusted advisor for leaders and leadership teams to manage through difficult periods of change or improve business reputation and performance.

Kevin holds a degree in Mathematical Statistics and Operations Research from Exeter University, an MBA and is a qualified coach. He is also a Trustee of the Comedy School and supporter of The Forgiveness Project.

Jo West

The voice

Jo has a media career spanning nearly 2 decades affording her substantial marketing and client service experience. Most of her professional life has been spent in the ‘out of home’ or poster advertising industry where she progressed to management level at a west end agency, planning and negotiating successful and memorable campaigns for some of the largest blue chip clients in the UK, including John Lewis, Sony Pictures and Estee Lauder.


Having spent 6 months attaining a certificate in strategic social media management with award-winning training company Digital Mums in 2018, Jo has transferred her marketing experience to freelancing for a varied portfolio of clients providing bespoke solutions to their social media and copywriting needs.

A natural communicator, with excellent written and verbal communication skills Jo also has a strong understanding of all social media platforms, and how their role dovetails with wider media and marketing landscape. Jo has responsibility for much of the Institute’s written marketing material as well as strategic oversight for social media and brand partnership opportunities.

Jo holds a degree in English Literature from Leicester University, is a voracious novel reader and keen cook who spends any other spare time she has with her young family, preferably in the great outdoors.

Kath Burlinson

Performance Coach

Mairi McHaffie

Performance Coach

Liz Clayton-Jones

Learning facilitation

Angela Keane

Learning supervision

Fred Funck

Adviser: Future of leadership

George Graham

Adviser: Science and nutrition

Nayim Mahomade

Adviser: Physical recovery

Patricia Peyton

Adviser: PI Specialist

Nadine Benjamin

Adviser: Artistic connections

THE PHYSICAL
INTELLIGENCE BOOK

Harness your body’s untapped intelligence to achieve more, stress less and live more happily.

Also available in other languages.

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